What is purchase intent? - Definition from WhatIs
Purchase intent is the probability that a consumer will buy a product or service. To evaluate purchase intent, marketers uses predictive modeling to help identify the possibility of future outcomes based on historical data. Generally speaking, the modeling uses a core set of variables that includes factors like demographics , website,Consumer product knowledge and intention to purchase,,01.11.2016· Considering prospect theory, if a product purchase is judged to be risky, then this should be reflected as a more negative attitude regarding the purchase of remanufactured products and purchase intention is thus expected to be low. On the other hand, if a product purchase is judged to be lower in risk, then this judgment reflects a more positive attitude and is expected to lead to high,Measuring Social Media ROI with Intent to Purchase,,Intent to purchase is the conversation that happens online that indicates exactly that – the intent to buy or invest in a brand’s offerings. It might include a tweet from a person expressing their desire to buy a product, a post about wanting to pre-order something before its release, asking for something for Christmas, or any other statement of interest.